Created out of necessity in Singapore’s intense heat, PURPOSE® gear is designed to keep your body temperature in the ideal range when you’re training or racing in conditions that many find overwhelming. While most apparel heats you up, theirs is made to cool you down.
PURPOSE
Founded in 2017 in Singapore by Noor Aziz, and later joined in 2023 by co-founder and CEO Cyril Bedat, PURPOSE® creates sportswear designed to perform in intensely hot, high-humidity conditions.
They created a fabric technology system built for heat, sweat, and constant motion, which is central to everything they make. Hypermesh™ is ultra-light, quick to dry, and designed to prevent chafing. It doesn’t merely perform; it gives you an edge.