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Fractel

Fractel aims to craft the finest sustainable sportswear by combining expertise with enthusiasm. Designed for the outdoor community, and runners in particular, these Australian-designed hats encourage exploration, individuality and getting outside.

Fractel derives its name from the term "fractal," which represents an infinite pattern often found in nature, like trees, rivers, and mountains.
This connection to the natural world and its limitless potential inspired the brand. Fractel's logo embodies the essence of a fractal, featuring a simple design where two branches grow from a single origin. This concept of endless iterations reflects their philosophy: with one idea, anything is possible. Fractel aim to inspire others by showcasing the beauty and potential of creativity in all aspects of life.

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Contact

9/600 Lorimer Street
Port Melbourne
Victoria, Australia

Local Pickup
Mon - Fri
10AM - 5PM
(Closed Public Holidays)

9/600 Lorimer Street
Port Melbourne
Victoria, Australia

Local Pickup
Mon - Fri
10AM - 5PM
(Closed Public Holidays)

Company
Support
As athletes who cherish every trail, road and waterway we train on, Aid Station proudly acknowledges the Wurundjeri and Bunurong People as the Traditional Owners of the land where we lace up our shoes each day. We respect every athlete's journey, and extend this same respect to all First Nations People and Elders across Australia, whose ancient pathways we now follow during races and adventures. We recognise the enduring connection First Nations Peoples have with Country - a relationship that shows the ultimate endurance. At Aid Station, while we help athletes fuel their journeys, we’re equally committed to respecting and preserving the land that sustains us. As proud sponsors of TRIMOB and the IRONMOB Program, we're honoured to support communities who share our passion for endurance sport. We pay respects to Elders past, present and future, celebrating the rich heritage of Aboriginal and Torres Strait Islander Peoples - true endurance experts long before the first marathon was run.
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